These servers must not be in a specific place they must be working. An internet server company manages internet servers which are nothing more than a large number of computers that are working permanently. In this example, we will study the macro environment for some internet service companies. To know how they will affect a certain company, it is necessary to know their product and who it is aimed at. In addition, if the product that the company is going to offer is related to technology, it must analyze how long it can take to become obsolete and what level of innovation is required to avoid being left behind.įor example, a smartphone company will not sell them to a country with no good data coverage or Wi-Fi network.Īll these factors affect, to a greater or lesser extent, the companies of a country. Creating a socially unaccepted company will prevent it from growing and having the necessary clients to stay on time.Ĭertain products require a minimum technological development to be useful. This factor can be decisive for the company. When discussing scarce natural resources, such as water or other raw materials, the decision must be made carefully. Locating a company in the right place can greatly optimize your costs and increase your profit margin. It is one of the factors to be considered increasingly. In addition, the fiscal pressure and other payments made to the State must also be accounted for when calculating the margins. The country's political situation or the environment of surrounding countries is a key factor in carrying out the company's activity with normality and stability. Next, we will explain each factor that affects the macro environment of a company: Factors that affect the macro environment of a company For this reason, conducting an in-depth analysis of the macro environment is important when setting up a company and updating it over the years. In addition, it should also be noted that the macro environment is a source of opportunities.ĭepending on the trend of the different factors of the macro environment, future market needs can be identified and covered before the market becomes saturated. It can be your staff or strategies to follow.Ī good macro-environment allows the organization to enjoy stability to carry out its activity, but it does not guarantee any achievement. Instead, the microenvironment is everything that depends on the company's decisions. The macro environment is where the company cannot act but affect its operation. The companies in the world are surrounded by an environment classified into two different types: the macro-environment and the micro-environment.
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